Lices market: gourmet and sustainable immersion with CSiBON

The Marché des Lices in Rennes is much more than just a place for weekly shopping. It's a living theater where producers, artisans and regulars create a tableau of flavors, know-how and encounters. On Saturday, the Rennes CSiBON community took part in a subjective visit guided by Yvon Coudray, former Gault & Millau inspector, to learn how to read this emblematic place differently, appreciate the good gestures, spot the virtuous channels and, above all, savor these sometimes discreet treasures that are the pride of the region.

Guided tour of the Lices market in Rennes

Guided by Yvon Coudray's sharp eye, we changed perspective. Between the stalls, clues abound: the actual seasonality of products, transparent labelling, details of tools and gestures that betray the hand of a craftsman. As we chatted with the stalls, we quickly distinguished producers from distributors, short circuits from middlemen, and discovered rare gems that deserve a stopover - even when they're not trying to make an impression.

Reading a market: producers, distributors, real organics

Recognizing true organic means understanding the coherence of the discourse and the product: precise origins, ancient varieties, mastered labels, explicit agronomic practices. A market gardener who talks about his land, a baker who talks about his flours, a fishmonger who explains his supply chain - these are concrete points of reference. By observing the preparation and handling of products, freshness is self-evident. Authentic artisans don't just make promises: they embody their commitments.

Emblematic tastings: pancakes, fish, market gardening, bakery

Fine crepes with butter, fish from new arrivals worked with precision, vegetables from market gardeners that smell of dew, crusty loaves with long fermentations, jams from local fruits, seasonal flowers: each tasting becomes a story. And, to complete the experience, the final galette-saucisse, simple and generous, is paired with a COAT ALBRET cider, made locally from orchards preserving ancient varieties. Here, pleasure is the best ambassador for responsible consumption.

CSiBON communities: gourmet delights, social ties and transition

This event illustrates CSiBON's vision of living local communities, woven together by conviviality and sharing, rooted in gourmet delights and attentive to impact. By bringing together eaters, artisans and local communities, we give meaning to everyday purchases. Every lunch break, every trip to the market can become an opportunity to combine pleasure, social ties and ecological transition - a concrete transition, at fork and basket level.

Galette-saucisse and Coat Albret cider: the example of terroir

A popular and delicious symbol, the galette-saucisse reveals what's essential: simple ingredients, local resources and mastery. Combined with cider from orchards committed to biodiversity, it tells the story of a region that values quality, the living and the long term. That's exactly what we're trying to explain: how to make more sustainable choices without sacrificing pleasure or conviviality.

Immersive reporting and simple VR tools with explorations360

To preserve the sensory memory of this stroll, explorations360 produced an immersive report, capturing the atmosphere, voices, gestures and light of the stalls. The aim: to make the experience accessible to all, even from a distance, with simple, ready-to-use VR tools. These immersive formats help local authorities, food brands and tourism operators to tell the story of their places with authenticity, and convert curiosity into visits, purchases and loyalty.

Why this Rennes setting is ideal for 360° content

The visual richness of the stands, the diversity of the products, the tasting itineraries and the exchanges with artisans create the perfect backdrop for interactive storytelling. The public can choose their own itinerary, immerse themselves in a trade, listen to a producer, compare know-how. By revealing what goes on behind the scenes, we build confidence and inspire people to take action. It's a field of excellence for brands looking for truly engaging experiences.

Simple VR tools: what's in it for you?

• Fast learning curve and multi-platform delivery (web, mobile, headset).
• Clear narrative guidance: hotspots, chapters, product sheets and purchase links.
• Authentic evidence: faces, gestures, places, sounds of the market.
• Measuring impact: completion rates, clicks, intent to visit/purchase.
• Agile reuse: social networks, websites, newsletters, points of sale.

Plan your next outing to Les Lices

Arrive early to take advantage of freshness, give preference to short circuits, ask questions, taste, observe gestures. Spot the seasons to compose coherent menus, and support the artisans who explain their craft with precision. You'll see: the magic of the Marché des Lices lies in the encounter between the right products and passionate people - a pleasure that's simple, cultural and sustainable.

Join the CSiBON community

Would you like to take part in the next tour, or imagine an immersive format for your brand, territory or event? Contact us to find out how our tours and VR content can enhance your know-how with simplicity and impact. Special thanks to Philippe Carrez and Nina Carrez of explorations360 for this sensitive and accessible report.

When we surveyed the Lices market with Yvon Coudray, we confirmed a conviction: authenticity can be seen, tasted and passed on. If your brand wants to tell the story of the Lices market in VR with simple solutions, we're ready to co-construct an experience that makes you want to act, visit and consume better.