Immersive agricultural VR: Innozh at SPACE Rennes with an accessible R&D experience

Immersive VR in agriculture: what if understanding a complex study was as easy as visiting an interactive exhibition? In agriculture and agri-food, sharing R&D processes clearly remains a challenge. Spreadsheets, graphs and detailed protocols speak to experts, but not always to visitors, partners or decision-makers in a hurry. The result: key messages become diluted and attention wanes. A narrative, visual and interactive approach can change all that, by making research paths concrete, educational and memorable, right on the stand, on the road or during team training.

Why immersive VR for agriculture clarifies R&D

Scientific projects are best experienced rather than simply read about. Immersed in the environment, a visitor crosses a scene and triggers step-by-step visual explanations. Every gesture, every variable, every result is contextualized by the environment, like a guide at your side. This situation reduces the cognitive load, facilitates understanding and reinforces the memorization of messages. For an R&D team, it ensures that sensitive points, demonstrations and proofs come to life, without getting lost in dense files or overly technical presentations.

An immersive VR agricultural solution replaces the PDF with a rich, intuitive journey. Scripted sequences lead the audience from problem to solution, from hypotheses to results, with simple, natural interactions. This approach also encourages the inclusion of non-specialist audiences, while preserving the rigor of the content and precision of the protocols presented.

An autonomous VR terminal for an agricultural VR experience at SPACE Rennes

Innozh will be presenting an easypod360 stand-alone VR terminal at SPACE Rennes from the 16th. The aim is to enable visitors to explore the issues and results of their research work in 360°. In concrete terms, visitors don a headset and follow a clear path, segmented into short stages, designed to be understood in just a few minutes. Rather than a fixed discourse, the scene reacts to the visitor's gaze, displays points of interest, and delivers explanations calibrated for a professional, institutional or student audience.

• Guided tour with points of interest and scripted narration
• Manhole release without controllers
• Synchronized multi-headset mode for group demonstrations
• Stand-mounted remote control and monitoring
• Quickly updated content without recoding the experience

Code-free design with the explorations360 platform

The explorations360 platform lets you create 360° experiences without writing a line of code. Teams assemble scenes, texts, media, voice-overs and interactions from a simple interface. Distribution to VR headsets is then just a few clicks away, with tools for testing, synchronizing and controlling live content. This approach speeds up production and update cycles, a key asset for evolving R&D projects or demonstrations that need to remain up to date as studies progress.

Immersive agricultural virtual reality thus becomes an operational medium for scientific popularization, technology transfer and innovation communication. Teams save time, visitors gain understanding, and the value of research is immediately apparent, as close as possible to the field and concrete applications.

Real-life use cases in the agri-food and livestock sectors

• Present a test protocol under real conditions (breeding, crops, processing workshop)
• Explain complex value chains, from farm to factory, with focus points and KPIs
• Training in best practices without interrupting production or mobilizing technical resources
• Simulate "before/after" scenarios to visualize the impact of innovations
• Raising awareness of sustainability, animal welfare, food quality and safety issues

The benefits of immersive agricultural virtual reality on the stand

At a busy trade show like SPACE, attracting, engaging and converting visitors in just a few minutes is crucial. A VR experience captures attention, facilitates exchanges and structures the discourse. Visitors remember better, ask more precise questions and leave with a clear vision of the value of innovations. For teams, it's a tool for aligning marketing, R&D and sales around a unique, coherent and measurable demonstration.

Agricultural immersive VR also enhances the continuity of the experience after the event. Content can be reused for meetings, webinars, in-house training or at other trade shows. With multi-headset broadcasting and centralized control, it's easy to deploy the same message, everywhere, at constant quality.

Impact measurement and scaling

The industrialization of immersive content requires clear indicators: time spent, stages consulted, points of interest opened, completion rates. Combined with qualitative feedback collected on the stand, this data helps to optimize the scenario, prioritize messages and reinforce proof through demonstration. Teams can then deploy the same experience across multiple sites, share rapid updates and capitalize on a common knowledge repository.

Meet Innozh at the Village by CA Côtes d'Armor

Will you be at SPACE Rennes? Drop by the Village by CA Côtes d'Armor and Innozh booth to test the solution and talk to our teams. Discover how to transform your reports, test results and technical speeches into an interactive journey that speaks to everyone. Come and experience immersive VR for yourself, and leave with concrete application ideas for your next projects, training courses and demonstrations.

In short, immersion is not a gadget, it's a new standard in scientific and operational communication. It allows you to show, explain and convince in less time, without compromising accuracy. With easypod360 for distribution and explorations360 for creation, you have a complete, ready-to-use chain to bring your innovations to life and multiply their impact tenfold with your target audiences.