+33 (0)9 79 36 16 30
Modeling the Underwater World

Modeling the Underwater World

Blue planet: the last digital frontier?

We are delighted to be taking part in the Baie des Sciences Festival 2021, as part of the Fête des Sciences.

SATURDAY OCTOBER 2 - 4:00 pm Médiathèque André Malraux, Saint-Brieuc

When virtual universes are used to promote discovering and raising awareness to protect the oceans.

This debate-conference provides a clear and straightforward introduction to Virtual Reality, Augmented Reality, Web 2.0, 3.0, Metavers and other tools that are now part of our daily lives.

Link to BAIE DES SCIENCES website

5 years of maintenance-free immersion!

5 years of maintenance-free immersion!

At the time of writing: exactly 5 years ago (July 2016), we were completing the development and installation for the Oceanographic Institute of Monaco and the Oceanographic Museum of Monaco. Immersive360the first brick in our easysuite360 platform!

35 networked virtual reality headsets (at the time Samsung Gear VR), controlled by a PC, delivered two films on demand to visitors, enabling them to discover the wonders of our fragile oceans. The Oceanographic Institute thus launched the world's first room of its kind (with real-time control of the headsets, and exclusive content), true to its reputation as a precursor, Albert 1st having made 3D films recounting his expeditions as early as 1895!

It was a real pleasure to be part of this new historic milestone (no less!): making 360° virtual reality available to the general public, for real immersive sensory experiences. And it's been running for 5 years without maintenance 😎.

And today, it's even better! Thanks to easystory360you can manage your content in complete autonomy, update your helmets in just 1 click, and even carry them in their suitcases, complete with pre-configured network and control panel.

Information and bookings for summer 2021:

https://musee.oceano.org/activites/immerseave-360/

Our offices

Photo Credit: Philippe C. Immersion Tools

Immerse yourself in prehistory with VR and AI

Immerse yourself in prehistory with VR and AI

To be able to walk through a cave inhabited over 500,000 years ago, visualize the remains of human occupation and then go out into the surrounding valley to observe the flora and fauna of that era: that's the dream of archaeologists at the Tautavel site in the Pyrénées-Orientales region of France.

Today, this dream is almost a reality with the Schopper project, supported by the French National Research Agency. Five French partners - three laboratories (CERP-HNHP, CEROS and LIX) and two companies (Craft.AI and Immersion Tools) - are working together to create innovative technological solutions for archaeological research.

One of the results of this project is a technology that generates landscapes of the Tautavel valley, frequented by prehistoric man during contrasting climatic periods (glacial and interglacial) between 600,000 and 90,000 years ago.

The results of an ANR (Agence Nationale de la Recherche) project using artificial intelligence and virtual reality to create prehistoric simulations for the Tautavel site. When private companies work hand in hand with public research labs. A real treat for me!

Bernard Quinio, Director of the Continuing Education Department at Université Paris Nanterre - Vrailexia (Erasmus+) project manager for Ceros / UPN)

Yes! Working on this project for 4 years has been an immense pleasure as R&D manager for the teams behind easysuite360 😉. Firstly, because of the discovery of new worlds and new professions, and also because we had an incredible playground to validate, through rigorous protocols, the fact that virtual reality, in immersion, is a real plus and leads to a rethinking of the relationship between the real and digital worlds. Imagine wandering through the Tautavel cave, amidst 450,000 archaeological objects, accessing their files on a 1:1 scale, filtering the elements of the database according to your own criteria, visually, in 2 clicks (and in immersion!), instead of reading the information in an Excel table derived from an SQL query.

Link to The Conversation article summarizing the project

Our offices

Photo Credit: Philippe C. Immersion Tools

Download 135 examples of VR uses!

Download 135 examples of VR uses!

Virtual reality applications

19 students from Audencia Nantes, divided into 4 teams, present 135 postcards showing the results of their job interviews, and what the explorations360 platform has inspired in terms of playgrounds and development prospects in VR (virtual reality) and 360° immersion.

  • Spreading CULTURE in VR

  • INDUSTRY and immersion

  • SENSITIZATION through virtual reality

  • HEALTH and VR 360

  • AUTO-COLE: 360° training

  • Immersive TRAINING

  • CORPORATE COMMUNICATION through the VR experience

  • TOURISM & TRAVEL 360

  • worlds inaccessible except virtually

  • SCIENCE and virtual reality

  • INCLUSION OF THE SENSES in immersion

  • CONSTRUCTION, immersive tools

  • VR GYM

  • VIRTUAL MEETINGS in the Metaverse

  • ...

What is IOT?

What is IOT?

Thursday, July 01, 2021 from 6:30 p.m. to 8:00 p.m., we'll be talking about #IoT over a drink 🥂 by the sea in #PléneufValAndré

An event to explore the range of possibilities opened up by #connected objects with an expert in these technologies, Sebastien Amiot from SAMEA Innovation, #startups like Seatrackbox and explorations60 who are seizing this potential to create new products and services, MARIE LE CAMUS's testimony on the #FrenchIoT community supported by Le Groupe La Poste, #pitchs, conviviality!

All on the seafront, just a few yards from the beach 😎🌤 ➡️ Registration link below.
Registration free but required.

IoT (Internet of Things) and VR (Virtual Reality) share the same basic idea, as both merge the physical and digital realms to create a new experience for consumers. While the IoT digitally manipulates real-world objects, virtual reality immerses the user in information (a museum, a landscape, an industrial process, an innovation, training, etc.).

The convergence of virtual reality and IOT is a revolution that gives digital objects the ability to interact with physical objects, without constraints of distance or scale (some geeks pilot remote-controlled toys on Mars from Earth, equipped with a VR headset that lets them see the terrain). These technologies, independently or combined, can improve productivity and efficiency in many sectors, and are reshaping our relationship with digital technology.

It will be my pleasure to represent the easysuite360 team at this round table.

So if you're passing through, come and discuss projects and techno!

 

An event organized by Technopole Saint-Brieuc Armor, in partnership with Lamballe Terre & Mer and Ville de Lamballe-Armor, with the support of La French Tech Saint-Brieuc Bay.

IoTy: welcome to the world of connected objects!

This workshop will help you :

  • Understand what the IoT (Internet of Things) is, and gain a better understanding of the potential it offers for a wide range of uses, with Sébastien Amiot from SAMEA Innovation.
  • discover La Poste Group's French IoT startup community with Marie-Gabrielle Le Camus.
  • get inspired with examples of entrepreneurial success stories and startups, with : Philippe from easySuite360, Thibault from Seatrackbox and Sébastien from Splenius.
  • exchange ideas and ask questions to our speakers,
    get together in a friendly atmosphere, share a drink by the sea and network!

An event is organized by Technopole Saint-Brieuc Armor, in partnership with Lamballe Terre et Mer, with the support of La French Tech Saint-Brieuc Bay.

If you haven't already done so, sign up to share a good time, while exchanging, learning and getting inspired! Meet us on Thursday, July 1, from 6:30 to 8:00 pm.
This workshop will be held outdoors on the Esplanade des Régates in Pléneuf-Val-André (see map below). In case of bad weather, we'll let you know where it will take place...

If you have any questions, please contact Claudie Le Meur on 07.63.06.29.44 or by e-mail: claudie.lemeur@zoopole.asso.fr

Register now!

Event venue:
Esplanade des Régates
22370 PLENEUF-VAL-ANDRE

Close to the Casino du Val André and
of the SPA Marin du Val André Thalasso Resort.
Link to Google Map

#innovation #tech #CôtesdArmor #Bretagne #iot

Welcome to the "next world"!

Welcome to the "next world"!

How can health measures be combined with business performance?

Adapt, yes, but hurry!

Looking back over the last 12 months, it's clear that our relationship patterns have... How shall I put it... Had to evolve. To say the least. And this applies whether we're talking about the private or professional sphere.

Starting from the premise that our companies obviously had to continue to sell and deliver, but that to do so, it had become virtually impossible to physically meet our prospects as well as our customers. We had to adapt.

Telecommuting, webinars, Teams, Zoom and other such gimmicks have become daily tools and practices for many of us, both for communicating and selling, and for delivering all those "business" periodicals that have put forward their vision of things (here, the vision of Echos Entrepreneurs).

Here's the thing. We all know that from the prospect discovery phase through to the first deal, it's essential to work on the question of engagement. Whether we're talking about our business or presenting our products, when we're at a distance, all it takes is a poor connection or a feigned connection, and once the video feed has been cut, it's impossible to know how they'll react to our sales pitch. No matter how brilliant? Gone is the perception of non-verbal language.

Worse still! While I'm struggling to bring my presentation to life, is he even present behind his PC, awake... Or has he slipped away to make himself a cup of coffee?!

Convincing from a distance: Do you have any tips?

But without even going that far, if my interlocutor and I are actually behind our screens, and we can fortunately see and hear each other properly, the screen-sharing that allows me to present the visual associated with my sales pitch remains a truly passive "experience". And even if I'm lucky enough to include multimedia elements in my presentation (video, testimonials, etc.), the person I'm talking to is still "under the influence" of things, and can drop out at any moment if I lose their interest and attention (e-mail arriving on their PC, text messages, etc.).
Giving the keys to commercial successAlso, ideally, to be able to create commitment, even if it's only in listening, we need to have tools that enable us to offer our contact not only to start the "presentation", but also to be the one to bring it to life, without it being a constraint. We discover together, but it's the other person who makes the journey.

The added value of such a dynamic presentation would be that, whatever path the client takes to link up the different "sequences", we'd go through each of the strategic points in the sales pitch, and by creating his or her own path of discovery, it would be the client who could initiate the process, and so, from being passive, he or she would have the opportunity to become truly active. That would change everything!

Such an approach, backed up by an online tool, would even enable me to send a link to an active presentation to an interlocutor, so that he can read it at his own pace. And because this product would be so well thought-out, I'd be able to know when he'd opened the presentation (and if he'd come back to it), and whether he'd played it back completely. This would allow me either to call him right after he's seen it, or if he doesn't, to follow up to pique his interest in a different way.
Then we'd tend to think: "Well, if such a product exists... I'm interested!

Some already have operational solutions that work!

Certain business sectors have already largely pre-empted this type of solution to optimize the discovery management/remote presentation ratio - This sector is real estate.
As we all know, visiting properties is time-consuming and sometimes very tedious, especially when, for example (and it happens!), the advisor presents you with items that you feel do not correspond to your search criteria.

So, to save future buyers time and optimize interest and availability, the real estate sector was quick to pre-empt the use of virtual tours (as early as 2014/2015 in the US for the forerunners using applications such as "VA-LIVE" presented in 2014 at the dedicated RENT 2014 show), based on studies already showing at the time (Coldwell Banker Smart Home for example) that 77% of buyers would like to take a virtual tour of a property before seeing it in person).
The idea: I choose what I want to see from a catalog, register (or not) and take a first tour of the "future owner". If I like the property, I make an appointment for a real visit.

The first sketches of this kind of product date back to 2018/2019, thanks to MATTERPORT'S 3D TECHNOLOGY in France. Entities such as BNP PARIBAS REAL ESTATE and other "majors" in the sector could afford it at the time (as the technologies were still quite expensive to implement).
In view of the interest shown in these solutions, a large majority of the major players in the sector, as well as smaller ones, are now offering this type of approach.

Why does a virtual visit represent real added value? Quite simply because you feel like you're there. The presentation becomes EXPERIENTIAL, and that changes a lot of things!

Especially if the product also lets you interact live with someone capable of answering your questions (and this is now possible thanks to apps like VA-LIVE, VISIT LIVE, VIRTUAL VISIT, etc.).
What a time and relevance saver to go straight to the point and turn into a real visit only what really makes sense to you!
Needless to say, during the health crisis, real estate agents boosted their use of this new product to keep working!

But is immobilization the only field capable of developing this type of approach and benefiting from these kinds of products?
Of course not... NO!

And if you don't work in real estate, how do you go about creating immersive content?

Imagine you sell products, whatever they may be, and you want to give your prospects the chance to discover them in a way other than through a paper catalog, or online on your website. Why not invite them to visit your showroom, if you have one, or to tour your production plant or assembly facilities?

How can you be more convincing than that by being able to show off your know-how, demonstrate your potential and your production capabilities, or show off your best customers by allowing them to visit the installations you've equipped for them!


 

Welcome to the "next world"!

 

Today, there's nothing magical or inaccessible about all this! And quite a few products exist to help you achieve these different approaches.
Once you've created your presentations, you can put them in the hands of your sales force by adding an innovative approach (presentation in videoconference/Webinar mode, web link proposed in a mailing, etc.). You can also simply integrate them into the communication and marketing materials you make available to your prospects (network posts, articles, newsletters, web pages, etc.). And if you have tracking tools (even free ones such as Google Analytics) integrated into these media, you can add a new dimension to your sales conversation channel.

Then, of course, there's the question of the cost of setting up this kind of support. After all, it's often the crux of the matter!

It's clear that there's somethingfor every budget and taste: from content creation platforms that welcome you and let you get on with it (the best of which take the time to train you via online tutorials), to agencies that offer a more "turnkey" approach and with whom you'll find it hard to keep control of updating your publications.

The real question, then, is how much time and availability your marketing teams will have to devote to creating and updating this type of content, and how you will build your sales pitch to match the potential of these new approaches (and here, depending on the case, it may be worthwhile to enlist the help of a partner). Between the various products available on the market, beyond their functional scope, intuitiveness and level of rendering quality, you have to imagine that on the one hand, you're going to have to devote some time to creating these new media, but that on the other hand, getting into this kind of approach more or less implies changing your approach to marketing tools and sales aids. But that's another story.

So if all these questions speak to you, Philippe and I at explorations360 await your questions! Because as far as we're concerned, we've been convinced for 10 years that experience and immersion are 2 essential concepts for marketing and sales tools.

So give us a call (the number is in the top right-hand corner) and we'll be delighted to discuss the subject with you and, who knows, maybe provide you with the beginnings of a solution!